Here’s a dog that didn’t bark: Google’s list of 180 countries where its Bard chatbot will now be available doesn’t include any member of the European Union or Canada. Could be they are worried about privacy issues. Maybe people in places with fewer privacy protections should think about that.
While awareness of cookieless alternatives is interesting, the more important question is how many marketers are actually using them. This report by 33Across, which provides cookieless programmatic infrastructure, trumpets news that cooklieless ad CPMs average 21% less than cookie-based CPMs. They are more coy about revenue share, giving industry-by-industry details but no total. My math, which could be wrong, puts the figure about 23% for Q1 2023, maybe up 2% from the quarter before.
You can add Montana to your list of places that care deeply about privacy: they’ve just made it illegal to distribute (but not use) TikTok for exactly that reason. Then again, the just-signed law doesn’t ban any other data-grabbing application. So apparently it’s okay to take Montanans’ data so long as you’re not Chinese.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.