Google is no fan of ad blockers, but it might just be a coincidence that the latest version of its Manifest extension platform deprecates ad blocker uBlock Origin for collecting too much sensitive data. uBlock Origin Lite, which collected less data, will continue to function.
A survey of more than 500 business leaders conducted by the Harvard Business Review for Amplitude showed almost three quarters of respondents that consider themselves DX “leaders” leveraging AI to support digital experience maturity. More than 50% of “leaders” confirmed access to high quality customer data (compared with 34% of “followers” and 20% of “laggards.” Of all respondents, 83% believe building engaging digital experiences as “very important.”
Performance marketing platform Imaginuity is bringing its AdScience DP to multiple franchise restaurant chains. AdScience ingests data from multiple sources including point of sale, online ordering and media campaigns. Imaginuity has been focused on franchise and multi-location businesses, currently serving over 3,000 client locations.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.