News

Google Captures Identity on Nearly Two-Thirds of All Web Page Visits: Ghostery Study

Just how much of your Web behavior is actually tracked by data aggregators? Well, Google and its affiliates alone track visitor identities on nearly two-thirds (64.4%) of worldwide Web browsing, according to a study by anti-tracking vendor Ghostery. Facebook trailed with trackers for a mere 28.8% of all page visits. Ghostery found 77.4% of pages had at least one tracker while more than 15% of pages had ten or more.

More News

Next Article

Swiftic Mobile App Builder Adds Social Influencer Version

December 12, 2017

Here’s some product news: do-it-yourself mobile app creation vendor Swiftic (formerly Como and, before that, Conduit Mobile) has launched a version to help social media influencers monetize their audiences. Swiftic’s core market is small businesses, which pay roughly $50 per month for apps that integrate a variety of services including loyalty programs, appointments, coupons, push notifications, and deliveries. They have over 20,000 customers.

CDPI Newsletter
Previous Article

Marketers Using More Attribution But Still Struggle to Act on Results: AdRoll and Econsultancy

December 8, 2017

I could find another piece of obscure data technology news but you wouldn’t read it. Instead, here’s an especially fine survey from Econsultancy about marketing attribution, sponsored by AdRoll. It’s your chance to wallow in glorious details about uptake, methods, goals, benefits, challenges, channels, effectiveness, regional differences, and more. Just in time for the weekend!

CDPI Newsletter
Featured Article

Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

CDPI Newsletter