Switching gears, as it were: Google has announced that Chrome will end support for third-party cookies within two years. The move was expected but the clock is now ticking more loudly for marketers to find alternative tracking methods or maybe just do less tracking.
Some days this newsletter just writes itself. Here’s news that CDP ActionIQ has raised a $32 million Series C, bringing total funding to $75 million. They also list a collection of impressive wins at enterprise clients.
Turns out we have a flood (plague? rash? epidemic?) of healthtech news today. Infor bought Intelligence InSites, which captures and distributes real-time location data about medical equipment. https://www.prnewswire.com/news-releases/infor-to-acquire-intelligent-insites-300985524.html HCA Healthcare just bought Valify, which analyzes hospital resource use. https://www.businesswire.com/news/home/20200110005525/en/HCA-Healthcare-Acquires-Technology-Analytics-Company-ValifyDigital engagement platform SCI Solutions acquired Tonic Health, a SaaS-based platform that lets patients fill out forms, check in for appointments, make payments, and more. https://www.businesswire.com/news/home/20200110005085/en/SCI-Solutions-Acquires-Tonic-Health/ Healthcare data provider Definitive Healthcare bought analytics software company PatientFinder. https://blog.definitivehc.com/news/definitive-healthcare-acquires-patient-finderIt’s contagious!
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)