Google Cloud Analytics Hub is adding access to Neustar consumer data and identity resolution services. Analytics Hub is a managed service that runs on Google’s BigQuery cloud database. It overlaps with CDPs by helping companies to manage and share customer data in privacy-safe ways. Neustar also announced a separate partnership to integrate its analytics tools with consumer data from Catalina.
Not ok! This was 1) not legally authorized, 2) unrelated to postal service operations, and 3) outside their sphere of responsibility.
Information Resources, Inc. (better known as IRI) and NPD Group (which just goes by initials) have announced a merger agreement. Both firms provide data and services related to retail sales and consumer behaviors to retailers, manufacturers, and media companies.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.