Google Cloud’s new genAI for retail tools include a conversational commerce solution to create personalized chatbots, a new customer service solution and catalog and content enrichment capabilities. It is also enhancing search for retailers with a large language model to help shoppers find products more easily. Over 80% of retailers feel a need to introduce genAI to their operations, Good Cloud said.
Disney is collaborating with Lucid impact Measurement to give marketers dashboard visibility into current campaign outcomes in close to real time. This will be available globally across all Disney streaming platforms. It is also partnering with Innovid to offer real time creative optimization opportunities.
After a relative slowdown in 2022, mobile made a strong recovery in 2023 according to the new “State of Mobile” report from data.ai. Revenue, downloads and time spent all saw strong growth with nearly $1.5 billion in spending each day across app stores and mobile ads. Despite further decline across the board in 2023, mobile gaming did see double digit growth in some markets, including South Korea, France, Brazil and Turkey.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.