Google Cloud Offers Collection of Retail Applications

If you’ve been waiting for Google to enter martech, your wait is over. Google Cloud has launched a collection of retail solutions ranging from store operations to merchandising to customer acquisition and retention. Google also announced retail-related partnerships with system integrators and software firms including Bluecore, Salesforce, SAP, and Tableau.

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Advertising Trade Groups Create Data Privacy Coalition

April 10, 2019

Wrapping up an atypically cheerful sequence, major advertising organizations have launched a “Privacy for America” coalition that will lobby for surprisingly reasonable of principles to improve consumer privacy protections. You can argue that they’re only trying to forestall more stringent state legislation and if you’re really cynical you can say they’re trying to hobble Facebook, Google and other data collectors. But it’s a beautiful spring day so let’s just see it as a step in the right direction.

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Real-Time Data Leads to Quicker Growth: Confluent Survey

May 24, 2022

No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast.  Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

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