Google’s immediate and brief response to a damning assessment by IAB Tech Lab of its Privacy Sandbox project was that it included “dozens of fundamental errors.” That response has now been expanded into a detailed and lengthy rebuttal. Google has also vowed to continue its work to develop alternatives to third-party cookies, restating the aim of deprecating them in Chrome by year end (unless regulators stand in the way).
The European Union’s Digital Service Act, which places wide-ranging obligations on online platforms, including protections for minors, originally extended only to very large digital players such as Apple, Google and Meta. From February 17, it applies to all online platforms serving a European audience. The only exceptions will be very small businesses: fewer than 50 employees and annual turnover below 10 million euros.
Fifty-seven percent of B2C marketers say finding new customers is their key priority for 2024, with 44.9% prioritizing engagement and loyalty, based on a survey sample of more than 700. In good news for the B2C martech space, around 65% said they intended to increase their technology investments this year, primarily to improve the customer experience. The biggest factor in building a successful cross-channel strategy was identified as leveraging customer data analytics for targeted marketing decisions.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.