Google’s immediate and brief response to a damning assessment by IAB Tech Lab of its Privacy Sandbox project was that it included “dozens of fundamental errors.” That response has now been expanded into a detailed and lengthy rebuttal. Google has also vowed to continue its work to develop alternatives to third-party cookies, restating the aim of deprecating them in Chrome by year end (unless regulators stand in the way).
The European Union’s Digital Service Act, which places wide-ranging obligations on online platforms, including protections for minors, originally extended only to very large digital players such as Apple, Google and Meta. From February 17, it applies to all online platforms serving a European audience. The only exceptions will be very small businesses: fewer than 50 employees and annual turnover below 10 million euros.
Fifty-seven percent of B2C marketers say finding new customers is their key priority for 2024, with 44.9% prioritizing engagement and loyalty, based on a survey sample of more than 700. In good news for the B2C martech space, around 65% said they intended to increase their technology investments this year, primarily to improve the customer experience. The biggest factor in building a successful cross-channel strategy was identified as leveraging customer data analytics for targeted marketing decisions.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.