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Google disables RCS ads in India due to flood of spam from businesses

Google has barred businesses from using Rich Communication Services for promotion in India, the company’s largest market by users, in a setback for the standard that the company is expecting to help become the future of SMS messaging, following accusations of excessive spam by some corporations.

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Most Marketers Avoid Corporate Procurement Teams: CMO Council/KPMG Study

June 9, 2022

More on software buying: this CMO Council / KPMG study finds just 26% of marketing leaders actively partner with their company’s procurement departments.  Those who do work closely with procurement end up placing higher weight on price, vendors’ industry standing, security, and privacy practices, and less on ability to scale and to meet compliance rules.  It’s not clear this results in better outcomes.

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beaconsmind AG strengthens sales team and lays foundation for further expansion in India

June 9, 2022

Beaconsmind AG, a leading SaaS provider in the field of Location-Based Marketing (LBM) & Analytics, is pursuing its international expansion and has further strengthened its sales team with renowned experts in the fields of sales and business development. The focus of their activities will also include the acquisition of new customers and the development of customer potentials with the setting up of corresponding sales structures, especially in India.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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