It takes Google parent Alphabet less than thirty minutes to earn $13.2 million, so it’s hard to be impressed when they contribute that amount to a worthwhile cause. Still, let’s give them some credit for supporting Poynter Institute’s International Fact-Checking Network. How’s this: we won’t think anything bad about them for half an hour?
Meta’s leadership richly deserves any criticism we can offer, but they’re not only reason that promising anti-trust and privacy bills have stalled in the current U.S. Congress. So enjoy this deepfake of Mark Zuckerberg but remember that other big tech firms have been equally busy ensuring the bills don’t come to vote.
This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink. More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels. Download for deep dives into retail media networks and the metaverse.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.