Google Ad Manager will serve programmatic and reserved ads as part of email newsletter inventory (it’s in beta). This will be an additional revenue source for newsletters that had previously only sold direct buy ad placements. Also, of course, it doesn’t rely on cookies.
Instacart will extend its first-party retail media data to YouTube powering instant shoppable experiences for its advertisers. Shoppable video campaigns from partners like Clorox and Publicis will leverage Instacart data to target high intent consumers. Viewers will be able to click directly from the videos to an Instacart product page.
Advertising on websites known for misinformation is pervasive across companies in a range of industries, a new study by Nature finds. Taking a sample of around 5,500 such websites, the study found over 40,000 companies engaged in advertising on them with well over nine million instances of ads. A survey of decision-makers showed them largely unaware of their brands advertising on such websites, with 62% saying they were “surprised.”
The IAB is forecasting that digital video will capture some 60% of total TV/video ad spend this year, a growth of 100% on its share five years ago. The new 2025 Digital Video Ad Spend & Strategy Report also notes that CTV saw a 16% increase YoY in ad spend growth. CTV and social video will be the top “must-buys” for advertisers in 2025.