Finally, Twilio Segment is among several new partners in Databricks’ Delta Sharing project.  Delta Sharing is an open data exchange ecosystem that lets applications read live data from a cloud data lake without copying it. That sort of access is increasingly common among CDP vendors.

Nearly three-quarters (72%) of CMOs surveyed by London Research for Relay42 said the loss of third-party cookies is a major challenge for their business.  No leading alternative has emerged, but CDP users are seven times more likely (30% vs 4%) to feel they’ll do well in the brave new world.  In fact, CDP users do better at pretty much everything.

Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.