Damn the anti-trust rulings, full speed ahead seems to be the motto at Google these days. Their latest extensions include new CTV partnerships allowing ad placement across more streaming services, a new partnership with Roblox to reach gamers, and more ad placements within high-profile live and sports events. Google says its display and video ads are now reaching 98% of CTV households, not least thanks to the enormous reach of YouTube.
Israel-based Sett has raised $15 million in Series A funding to further develop its game-related agentic AI platform. The platform machine-learns from live campaign data and competitor behavior to generate high-performing marketing content for retention and acquisition. Near as we can tell, it doesn’t produce the games themselves…yet.
When did you last Skype someone? Come to that, when did you first Skype someone? The app, precursor of FaceTime, Zoom and all the rest is bidding farewell after 23 years, with Microsoft rolling it into Microsoft Teams. Sic transit gloria mundi.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.