The EU may seem to be backing down on privacy and AI regulation, but it might not seem that way to Google. The past few days brought news of a probe into whether Google’s sit reputation policy is unfairly pushing down news media websites in search rankings. At the other end of the legal process, Google has rejected an EU ruling to break up its adtech business and a German court has ordered it to pay €572 million to two price comparison platforms.
AppsFlyer has launched eight new products as part of an “evolution […] to Modern Marketing Cloud.” The new marketing products include an Agentic AI Suite focused on marketing intelligence, a Signal Hub for privacy-safe data collaboration, and a Creative Management Hub to optimize creative assets. Additionally, an Enhanced Attribution Model uses AI in real time to detect click flooding.
In a lawsuit brought five years ago by the FTC, a U.S. District Court judge has ruled that Meta is not currently a monopoly. The judge found that Meta’s purchases of Instagram and WhatsApp did not violate antitrust law. This is despite evidence during the trial that Meta was concerned about competition from Instagram.
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