News organizations have long sought ways to make platforms like Meta and Google pay for the content they reproduce. Now Google says the value of news content is overrated, especially when it comes to ad revenue. A study conducted by Google in eight European countries found no change to Search ad revenue and less than 1% drop in usage when the content from 13,000 EU publishers was removed.
AI can now be present throughout the entire media campaign lifecycle, from planning to analysis of results and recommendations according to the IAB’s 2025 State of Data Report. Not everyone is taking advantage, with 70% of brands, agencies and publishers not yet integrating AI across all facets of campaigns. Major hurdles are data readiness, security and fragmented tools, but 49% of brands, agencies and publishers are actively seeking to overcome them.
Shorly after Meta began rolling out its AI assistant across European markets it emerged that it lacks such key features as image generation and photo analysis. Because of privacy concerns, it’s a text-only version of the chatbot. And Meta emphasizes it was not trained on first-party data of EU users.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.