If trust levels do improve, one reason might be that governments are seen as doing a better job of protecting their citizens. News that the French National Data Protection Commission (CNIL) fined Google $57 million for GDPR violations could be a step in the right direction. While $57 million is about three hours’ worth of revenue for Google, what matters is the potential for much higher fines in the future.
Stream processing – which treats data as a continuous stream of events – is increasingly important to marketers and CDPs. Confluent, whose founders created the open source Apache Kafka streaming data engine, just raised a $125 million Series D, bringing their total to $206 million. It’s yet another example of open source technology in the marketing stack.
One advantage that voice devices have over phones is fewer ads, although that is likely to change. At the moment, mobile ads can be both annoying and security risks. Geoedge, helps publishers block problematic Internet ads, has added similar protection for in-app ads. It’s hard to imagine Amazon or Google allowing Geoedge to interfere with voice device ads but who knows what tomorrow will bring?
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.