Google announced a slew of new features at its ‘Google for India 2022,’ plus increased use of artificial intelligence across different platforms. These include a collaboration with the Indian Institute of Science in Bengaluru to enable Indian internet users to read webpages in their native language and a plan to build a unified model capable of handling more than 100 native languages of India.
In a major boost to Asia’s third largest economy’s towering ambitions to dominate the smart devices market, India’s home-grown brands now comprise 55 per cent of the country’s accessories’ space, data by market intelligence-major IDC India showed. The accessories’ space includes hearables, wearables, and power accessories. The IDC India attributed the dominance of Indian wearable brands to new launches, discounts across channels, and aggressive marketing by brands.
An Australian-developed technology to convert ammonia into green hydrogen is being trialed in the United Kingdom, with hopes the Fortescue Future Industries-backed method will help turbocharge the uptake of hydrogen as a clean energy source, especially for fuel cells. The new “cracker” technology will convert ammonia into green hydrogen for electricity generation and could have future uses for vehicles such as fuel-cell electric buses and replacement diesel generators. The technology has big implications for developing green hydrogen at an industrial scale, given the fuel can be transported via ammonia.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.