Google Improves Ad Consent Management for Publishers

Last week’s Congressional anti-trust hearing with Big Tech leaders was also mostly a non-event, although TechCrunch did find some juicy tidbits in the published back-up materials. If you needed a reminder of how powerful those companies are, and their potential for making a positive contribution, we have news that Google is improving its consent management platform with the IAB’s standard and CCPA. The net is to make it easier for publishers to collect consent for ad tracking and other GDPR/CCPA requirements.