Google Improves Ad Consent Management for Publishers

Last week’s Congressional anti-trust hearing with Big Tech leaders was also mostly a non-event, although TechCrunch did find some juicy tidbits in the published back-up materials. If you needed a reminder of how powerful those companies are, and their potential for making a positive contribution, we have news that Google is improving its consent management platform with the IAB’s standard and CCPA. The net is to make it easier for publishers to collect consent for ad tracking and other GDPR/CCPA requirements.

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Dragonchain Spins Off Decentralized ID Solution

July 31, 2020

The other side of customer tracking by advertisers is identity management by customers. Blockchain platform Dragonchain has just spun off a new company called MyFii to develop its decentralized identity solution, which splits customer information into pieces that can be stored separately. Companies can then verify identities based on the fragments, thus avoiding the risk of storing personal identifiers. Clever.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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