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Google Improves Ad Consent Management for Publishers

Last week’s Congressional anti-trust hearing with Big Tech leaders was also mostly a non-event, although TechCrunch did find some juicy tidbits in the published back-up materials. If you needed a reminder of how powerful those companies are, and their potential for making a positive contribution, we have news that Google is improving its consent management platform with the IAB’s standard and CCPA. The net is to make it easier for publishers to collect consent for ad tracking and other GDPR/CCPA requirements.

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Dragonchain Spins Off Decentralized ID Solution

July 31, 2020

The other side of customer tracking by advertisers is identity management by customers. Blockchain platform Dragonchain has just spun off a new company called MyFii to develop its decentralized identity solution, which splits customer information into pieces that can be stored separately. Companies can then verify identities based on the fragments, thus avoiding the risk of storing personal identifiers. Clever.

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Twilio Launches Event-Triggered Journeys

July 16, 2025

Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.

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