Google Performance Max will use Google AI across bidding, budget optimization, audiences, creative and attribution, the company announced at Google Marketing Live this week. Google also said it will incorporate ads directly into AI Overviews search responses. That’s small comfort for companies that fear AI Overviews will reduce organic (i.e., free) traffic from Google search.
Salesforce’s Data Cloud CDP will provide customer and enterprise data to power real-time Einstein Personalization across its full suite of marketing, commerce, and service offerings, the company announced today. Data Cloud will also support new AI copilots for marketing and commerce, set for launch this summer. A new Data Cloud for Commerce will bring inventory, product and customer data together.
Luma’s State of Digital 2024 report provides their usual deep insight into industry trends. Most will be familiar but one prediction we didn’t expect is that control will shift to expert influencers such as journalists, scientists, and bankers. Maybe: the creator economy is worth billions, but success rests on distribution gatekeepers, including some with precarious foundations such as TikTok.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.