Google plans to help agencies identify and purchase the best publisher inventory and audiences across Google Ad Manager. The solution is called “curation for agencies” and it already supports Audigent, IAS, Liveramp, Lotame, Multilocal, Permutive, PrimeAudience and Scope3. Curation capabilities include discovery, forecasting and packaging in one location for participating DSPs.
Openprise, the revops-focused CDP, has announced a new AI Factory. Part of the Openprise RevOps Data Automation (RDA) Cloud, the Factory will allow marketing, sales and revenue teams to create AI-powered data management and automation tools without an assist from IT. The Factory also has built-in security and compliance components.
Three-quarters of consumers want to know when they’re talking to an AI agent, while 72% trust brands less than they did a year ago, a sharp decline from 49% in 2022. That’s according to a State of the AI Connected Customer survey from Salesforce. Around 45% are more likely to use an AI agent if they understand the logic behind it (good luck) and there’s a clear escalation path.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.