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Google Launches Marketing Mix Partner Program

Google has announced a program to give marketing mix model providers better access to its media data. It provides spending details by campaign across all Google video, display and search properties in a standardized format. Initial partners include Marketing Management Analytics, Neustar Marketshare, and Nielsen.

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Mellissa Integrates with Pentaho to Offer Customer Data Management Platform

April 11, 2017

Data quality and identity tool vendor Melissa has announced a “comprehensive customer data management platform” that combines Melissa’s data cleaning and enrichment with Pentaho data extraction, transformation, and loading. The combined solution, called Contact Zone, includes a drag-and-drop interface for building process flows and hundreds of integrated connectors to common source systems. It’s probably too technical to consider a CDP but it’s certainly something a company’s IT department could use to build their own unified customer database.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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