Google May Use Its Data to Target Outdoor Ads: Bloomberg Quint Report

Google may enter the outdoor ad industry, according to a German magazine. The article speculates that Google won’t target ads at individuals based on their Web browsing industry – although it could. Instead, it would find the most suitable ads for the combined audience of each display at each time. Others already do this but they’re not Google.

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Sixty Percent of Marketers Are Changing Their Global Privacy Approach Due to GDPR: Demandbase Survey

August 13, 2018

Despite the confusion around GDPR, 60% of companies in this Demandbase survey said it has caused them to change their global approach to privacy. Yet just 32% were fully GDPR compliant while 22% were entirely unaware of it. Not quite half – 41% — were at least somewhat concerned that their martech vendors might expose them to GDPR compliance risks. The survey was taken several weeks after the GDPR effective date.

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