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Google May Use Its Data to Target Outdoor Ads: Bloomberg Quint Report

Google may enter the outdoor ad industry, according to a German magazine. The article speculates that Google won’t target ads at individuals based on their Web browsing industry – although it could. Instead, it would find the most suitable ads for the combined audience of each display at each time. Others already do this but they’re not Google.

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Sixty Percent of Marketers Are Changing Their Global Privacy Approach Due to GDPR: Demandbase Survey

August 13, 2018

Despite the confusion around GDPR, 60% of companies in this Demandbase survey said it has caused them to change their global approach to privacy. Yet just 32% were fully GDPR compliant while 22% were entirely unaware of it. Not quite half – 41% — were at least somewhat concerned that their martech vendors might expose them to GDPR compliance risks. The survey was taken several weeks after the GDPR effective date.

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IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

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