The Japan FTC has found that Google placed unfair restrictions on Yahoo Japan when it altered a 2020 deal to allow Yahoo to use Google’s search engine advertising technology that linked ads to search keywords. Google has submitted a plan to resolve the dispute that the FTC has called “workable.” The FTC has said that Google’s unfair practices started ten years ago and continued for some seven years.
Behavioral data analytics platform Fullstory has introduced a new solution, Data Direct, to capture behavioral signals across web and mobile and channel them into destinations within the business’s data eco-system. The flow of structured behavioral data can, for example, be integrated into data warehouses, APIs and webhooks. Data Direct will be available within Fullstory or as a standalone solution.
The European Data Protection Board (EDPB), in response to a request by the Dutch, Norwegian & Hamburg Data Protection Authorities (DPA), issued an opinion against the so called “Pay or Ads” model that Meta and other big online platforms have used. The regulator concern is that by offering consumers only a binary choice, consumers are forced to opt in to services at a level of consent they don’t want and should be offered a free option of providing companies less or no personal data.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.