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Google Must Open Its App Store to Apps From Rival Sources

A U.S. District Judge in San Francisco has ruled that Google must open up Play, its app store, to competition, including making Android apps available from rival sources. Google is also restricted from paying device manufacturers to pre-install its app store. The ruling comes in a lawsuit brought by Epic Games; Google has said it will appeal.

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Zeta Global to Buy LiveIntent for $250 Million

October 9, 2024

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.

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Mobile-First CX Company Airship Comes to the Web

October 9, 2024

Customer experience company Airship may be mobile-first, but its full range of capabilities developed for apps are now available on the web. This will allow CX teams to create unified experiences across apps, websites and other digital channels. Airship Journeys AI is available to create journeys, text and imagery across Airship-supported channels, particularly supporting the collection of zero-party data.

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