Google has responded to consumer requests for greater privacy by (wait for it) asking them to give up more data about what they consider private. More precisely, they’ve expanded My Ad Center to let users define in more detail the kinds of ads they do and don’t want to see. Responsible, diabolical, or a bit of both?
One of the fascinating things about the CRM industry is that hundreds of systems survive even though they do roughly the same things. The trick is finding a niche. WATI has chosen a huge one: businesses reaching the two-billion-plus global WhatsApp users. They just raised a $23 million Series B, bringing total funding to $31 million.
CDP vendor Teavaro and the CDP Institute have launched a free online course on identity resolution. (Click here to register.) The course is intended to help marketers and others make better decisions about identity resolution by providing a solid understanding of key concepts and issues. It is the first of several courses planned by the CDP Institute on customer data management topics.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)