Google’s long-delayed and much-dreaded deprecation of third-party cookies primarily impacts Web advertising, but its privacy measures also affect Android devices. The company has just opened its Privacy Sandbox for Android for beta testing. Advertisers won’t be able to track users across apps or websites, while users will be able to see what interests Google thinks they have and remove any they don’t want listed.
The food delivery service cited “challenging economic conditions” and the inability to make the subsidiary operation profitable. This despite Australia bringing in 3% of revenue, and it follows its summer move to leave the Dutch market.
Third-party cookies may be dying, but the market for third-party data is alive and well. Case in point: B2B data collector Clearbit is expanding its services with a new Data Activation Platform that provides real-time access to data about target audiences, anonymous website visitors, and known prospects. Enhancements include new targeting options, API connections, and more predictable pricing.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.