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Google Plans for Post-Cookie Ad Measurement

Google has clearly reached the acceptance stage in its mourning for the death of cookies.  They recently summarized plans for post-cookie ad tracking, including: consent mode, which adjusts data capture based on user consents; conversion modeling, which uses predictive analytics to estimate conversions on non-tracked consumers; and conversion measurement, which anonymously tracks individuals’ ad response over time and across devices and reports on aggregated results.

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IT’S THE LAW (05/18/2021)

May 18, 2021

The “Children and Teens’ Online Privacy Protection Act” has been introduced in U.S. Senate. The bipartisan bill aims to create a ‘Digital Marketing Bill of Rights for Minors,’ updating the country’s Children’s Online Privacy Protection Act (COPPA) with changes including: 1) prohibiting internet companies from collecting personal information from anyone 13- to 15-years old; 2) creating a user ‘Erasure Button’ to excise personal information; and 3) establish a new office, the ‘Youth Privacy and Marketing Division’ at the Federal Trade Commission (FTC).

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Ad Tech Industry Builds Support for Anti-Fraud Buyers.json Standard

May 17, 2021

Ad fraud and brand safety will still be issues even when third-party cookies are just a fond memory. The online ad industry Is building support for buyers.json, a proposed standard from IAB Tech Lab that lets ad sellers identify ad buyers and shut down the bad guys. Related: content classification vendor GumGum is enhancing its brand safety ratings to include news site quality scores from NewsGuard.  

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Algolia Gives AI Agents Real-Time Access to Salesforce, Adobe Data

May 9, 2025

If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.

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