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Google Plans New Consumer Controls Over Targeted Ads

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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Some Consumers Love Targeted Ads, Some Hate Them: Frontier Communications Study

May 13, 2022

Consumers are split almost evenly in their attitudes towards personalized marketing.  Frontier Communications found that nearly half found targeted advertising annoying (46%) and invasive (36%) while a similar sized group find it useful (42%) and enjoyable (39%).  Along the same lines, 28% said they’d pay $50 per month or more for ad-free social media while 27% wouldn’t pay a penny.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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