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Google Plans New Limits on Tracking in Android

The head-spinning world of advertising privacy got even dizzier today when Google announced a “multi-year initiative” to deploy Privacy Sandbox on Android.  Heaven knows what it really means but the general idea is they’re trying to limit sharing of personal data while still supporting some ad targeting.  Don’t confuse this announcement with one made last November, which recently resurfaced, about letting publishers share pseudonymized first-party IDs with programmatic ad bidders through something called Encrypted Signals for Publishers.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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