Back in the world of identified web visitors, Nielsen is adding demographic data from The Trade Desk to profiles in the Nielsen Identity System, starting with France, Italy, and the UK.  Other Asian, European, and non-U.S. markets will follow.  The arrangement will enrich Nielsen’s cross-media measurement reporting.

Content personalization vendor Movable Ink announced a deal to buy Coherent Path, which helps companies guide customers to buying products they haven’t tried before.  The deal nicely complements Movable Ink’s core business, which it automatically adjusting messaging within digital content every time the user opens it.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.