Google Plans New Limits on Tracking in Android

The head-spinning world of advertising privacy got even dizzier today when Google announced a “multi-year initiative” to deploy Privacy Sandbox on Android.  Heaven knows what it really means but the general idea is they’re trying to limit sharing of personal data while still supporting some ad targeting.  Don’t confuse this announcement with one made last November, which recently resurfaced, about letting publishers share pseudonymized first-party IDs with programmatic ad bidders through something called Encrypted Signals for Publishers.