Google Proposes Payment Options in UK App Store

Anti-trust rules are tougher outside the U.S. Google Play Store has been required by both EU and UK regulators to allow alternative payment options for in-app purchases. Google resisted, of course, but they ultimately have to comply. They just released a proposal for doing that in the UK. App owners will be incented to favor the Google payment system but aren’t required to use it.

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Assertive Yield and Outbrain Partner to Optimize Native Ad Results

April 25, 2023

Outbrain is a native advertising platform, which means it posts those click-baity stories crowding the margins of many web sites. They’ve just partnered with Assertive Yield, which analyzes the revenue those stories generate. The deal will let Outbrain’s clients optimize their content selections based on real-time performance. It’s one more example of combining data from two sources to tie ads to results.

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