Google has been reminding users that it will turn off all Universal Analytics services and APIs on July 1, 2024. Data not retrieved before that date will be deleted and not recoverable. Consider it a none-too-subtle reminder of how central Google is to the internet ecosystem.
Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.
Netflix will boast one-fifth of U.S. OTT subscriptions this year, more than any other service, according to eMarketer’s Q1 digital video forecast. OTT subscription revenues will exceed those of traditional pay TV for the first time in 2025; the cable is finally being cut. Nevertheless, the rate at which subscriptions to pay TV and OTT combined is growing has slowed since 2023 and is likely to continue slowing through 2027.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.