Big Tech is under attack from many directions these days. The latest blow was landed in France, which reached an $268 million anti-trust settlement with Google that also requires changes to give competing ad platforms equal access to Google’s ad server and Ad-X ad exchange. Critics felt the fine was too small to matter.
Hi David, tell us about yourself and your background. I started my career as a direct marketer in magazine circulation. That means I was running a subscription business well before ‘software as a service’ and doing the kinds of analysis that today is common when analyzing online advertising results.
Switching to cheerier news, this Rackspace study finds that a mix of business and IT managers ranked improved customer experience as their top strategic priority, ahead of security, digital transformation, and cost savings. Personalization was close to the bottom on the list of CX application benefits; top benefits included 24×7 availability, demonstrating security, and greater engagement.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.