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Google Settles French Anti-Trust Action with Promises and $268 Million Fine

Big Tech is under attack from many directions these days.  The latest blow was landed in France, which reached an $268 million anti-trust settlement with Google that also requires changes to give competing ad platforms equal access to Google’s ad server and Ad-X ad exchange.  Critics felt the fine was too small to matter.

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CX Is Higher Priority than Security, Digital Transformation, or Cost: Rackspace Study

June 8, 2021

Switching to cheerier news, this Rackspace study finds that a mix of business and IT managers ranked improved customer experience as their top strategic priority, ahead of security, digital transformation, and cost savings.   Personalization was close to the bottom on the list of CX application benefits; top benefits included 24×7 availability, demonstrating security, and greater engagement.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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