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Google Settles French Anti-Trust Action with Promises and $268 Million Fine

Big Tech is under attack from many directions these days.  The latest blow was landed in France, which reached an $268 million anti-trust settlement with Google that also requires changes to give competing ad platforms equal access to Google’s ad server and Ad-X ad exchange.  Critics felt the fine was too small to matter.

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CX Is Higher Priority than Security, Digital Transformation, or Cost: Rackspace Study

June 8, 2021

Switching to cheerier news, this Rackspace study finds that a mix of business and IT managers ranked improved customer experience as their top strategic priority, ahead of security, digital transformation, and cost savings.   Personalization was close to the bottom on the list of CX application benefits; top benefits included 24×7 availability, demonstrating security, and greater engagement.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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