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Google Submits New Search Plan to European Commission

In hopes of dodging threatened fines for giving preference to its own services, Google has unveiled a plan for vertical search services (VSS). VSS, selected on a non-discriminatory basis, would appear in a dedicated box at the top of the search results page matching Google’s own search in format and function, and featuring three direct links to services such as hotels, airlines or restaurants. Google is not conceding, of course, that there’s anything wrong with what it currently does.

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Omnicom Can’t Direct Ad Dollars Based on Politics: FTC

June 25, 2025

Threatening to sue companies that don’t buy ads from you may sound like a protection racket, but it seems to be working for Elon Musk. The Republican-run Federal Trade Commission has expanded the opportunities by requiring that media buying agency Omnicom, as a condition of acquiring IPG, agree not to avoid placing ads based publishers’ “political or ideological viewpoints” or the viewpoints of content they publish, or rely on standard brand-safety tools such as exclusion lists.

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