One challenge with digital ads is knowing whether they were actually seen. Google has just announced it will support the IAB Tech Lab’s Open Measurement SDK, which will make it easier to track mobile ad viewability. The SDK simplifies advertisers’ lives by letting one tag feed data to multiple measurement vendors.
CDP Simon Data announced a $30 million Series C funding, bringing total funding to $59 million. Simon positions itself as “the first and only CDP with a fully-integrated marketing cloud” although it stops at orchestration, leaving message delivery to external systems.
Veritone One has an AI system that listens to podcasts to determine their content. They just announced that podcasting platform ART19 will use it to automatically match podcast ads with suitable content. Veritone also just added an option to pay podcasters based on purchases tied to promotion codes a podcaster has shared.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.