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Google Tailors Its Data Clean Room for Marketers and Measurement Partners

Data clean rooms are even more fashionable than reverse-ETL, which is not a sentence I ever expected to write.  Google helped to start the trend with Ads Data Hub.  They’ve now updated the look with separate versions for marketers and measurement partners.  Who wears it better?

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mParticle Adds Cloud Data Warehouse Connector

November 2, 2022

mParticle has hoisted a reverse-ETL flag with Warehouse Sync, a core system feature which adds the ability to pull data from cloud warehouses such as Snowflake. Unlike stand-alone reverse-ETL products, mParticle loads the data into its own data store and applies processes such as identity resolution, profile creation, predictive modeling, and journey management before sending it to other systems. Warehouse Sync connects to Snowflake today and will add Google BigQuery, Amazon Redshift, and Microsoft Azure.

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Marketers Face Higher Costs and Lower Budgets: Treasure Data Report

November 2, 2022

Marketing budgets are increasingly threadbare, according to this Treasure Data survey, with 69% already cut in response to higher costs.  Better data could be part of the solution, since marketers estimate they waste 38% of their budgets due to poor optimization.  Better data could also help consumers, since 58% report that more than half the communications they receive are irrelevant.

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YouTube Home to Hundreds of Election Misinformation Videos

November 5, 2024

Misleading election-related ads are “running rampant” on Meta-owned Facebook, but Google-owned YouTube is also making money from misinformation. Research by Media Matters, independently confirmed by the New York Times, found 30 YouTube channels that between them had posted almost 300 videos containing misinformation which had earned some 47 million views. YouTube is monetizing them with ads and sharing revenue with the creators.  YouTube says election-denial falsehoods don’t violate its guidelines.

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