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Google Tests Conversational Interface to Create Search Campaigns

Google announced general availability of its automatically created assets for search ads, which creates tailored headlines and descriptions based on the ad context.  They’ve started a beta test of a conversational interface that uses AI to build search campaigns based on little more than the advertiser’s website URL.  Users are still allowed to modify and approve the AI-generated “suggestions”.

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Microsoft invites first Australian customers to its M365 Copilot AI service

September 21, 2023

Super and Suncorp are among the first Australian companies Microsoft has chosen to access its M365 Copilot program, which provides the latest generative technology to expand productivity across its apps, including Microsoft Teams, Word, PowerPoint and Excel. The intent is for the early adopter companies to work closely with Microsoft to use the technology, which combines the power of large language models (LLMs) with organisational data from Microsoft 365 and test it with their teams to help improve the product.

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