Google announced general availability of its automatically created assets for search ads, which creates tailored headlines and descriptions based on the ad context. They’ve started a beta test of a conversational interface that uses AI to build search campaigns based on little more than the advertiser’s website URL. Users are still allowed to modify and approve the AI-generated “suggestions”.
Marigold is a mash-up of martech stalwarts including Campaign Monitor, Cheetah Digital, Emma, Liveclicker, Sailthru, Selligent and Vuture. They just launched a Relationship Marketing Solution that combines the components into an endless buffet of hyper-personalized marketing goodness. If you’re wondering how closely the products are integrated, well, that’s a very good question.
Super and Suncorp are among the first Australian companies Microsoft has chosen to access its M365 Copilot program, which provides the latest generative technology to expand productivity across its apps, including Microsoft Teams, Word, PowerPoint and Excel. The intent is for the early adopter companies to work closely with Microsoft to use the technology, which combines the power of large language models (LLMs) with organisational data from Microsoft 365 and test it with their teams to help improve the product.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.