Is there anything so sweet as helping yourself while helping others? Google just announced it will ban search ads that lead to annoyingly aggressive web sites, as defined by the industry-wide Coalition for Better Ads. The upside for Google is better customer experience should lead to higher ad rates.
This is one of a number of changes and challenges Meta has seen as Facebook’s market share has dropped, in large part due to Apple’s IOS privacy changes.
Amazon already has a far higher trust rating than almost anyone, so placing its Shop With Prime button on small retailers’ websites can only increase their sales. They just selected ecommerce tech vendor UpstarWorks to help expand the program. Is it rude to mention the deal also helps Amazon collect new customer data?
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.