Google has released Gemini 2.0, a large language model, it says, “for the agentic era.” It features native image and audio as well as text output. It’s also supporting a series of projects to develop AI agents to assist with complex tasks, including agents for developers.
Thirty-two US attorneys general (19 Republican and 13 Democrats) are acting in concert to push for passage of the Kids Online Safety Act (KOSA). They jointly sent a letter to Congress calling for the federal government to expedite passage of the new legislation to both protect children and to supplement efforts of individual states.
New updates to Microsoft Advertising come under three main headings: Household attribution will track engagement across devices in the same household. End-user consent management tools will bring the platform into compliance with the European Economic Area, U.K. and Switzerland. Store traffic measurement, meanwhile, is on pause.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.