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GPSdome Starts Product Delivery to Autonomous Cars

Has it already happened: autonomous cars ordering things for themselves, presumably to be delivered by self-guided drones? Not yet: the headline refers to anti-hacking technology to protect autonomous car guidance systems. Of course, the need to protect cars from hacking is itself a sign of the times. The headline makes more sense in Israel, where GPSdome is based, as a reference to the Iron Dome anti-missile system.

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Pitney Bowes Bulks Up Parcel Shipping Assets with Newgistics Acquisition

September 7, 2017

Pieces on a chess board or deck chairs on the Titanic? Either way, lots of marketing assets are being rearranged. We’ll start with Pitney Bowes’ purchase of Newgistics, which specializes in parcel shipping for online and offline retailers. It’s a natural extension of Pitney Bowes’ postal and customer data technology businesses, and a reminder that grand changes in the retail economy create opportunities for supporting services.

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Fast Response More Important Than Customer Knowledge: CMO Council Survey

September 5, 2017

Maybe consumers aren’t as demanding as we all thought. A survey from the CMO Council found that by far the most commonly attribute mentioned for exceptional customer experience was fast response time (52%). Recognizing the customer’s history at every touchpoint trailed far behind at 12%. One quarter of customers said every touchpoint is already relevant and personalized while another 38% said brands are “almost there”. Happy campers indeed.

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Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

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