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Gravity4 Marketing Cloud Adds Blockchain-Based Ad Service

Gravity4 calls itself “the world’s first A.I. big data marketing cloud”, which sounds suspiciously fluffy but is backed by some substance. They focus mostly on programmatic advertising but have “apps” that support other channels. Latest news is they’ve released a blockchain-based service for paid digital advertising. Bonus trivia: the product is called “Lydian” in honor of Lydia, the first civilization to use coins (not Lydia, the tattooed lady).

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Marketo Reports on State of Customer Engagement (It’s Worse Than You Think)

August 25, 2017

Enough financial news. Here’s an 88-page report from Marketo on “engagement”. I was most intrigued to find that B2B buyers are consistently more demanding than B2C buyers when it comes to personalized treatments. Less surprising: 85% of marketers think their organization provides a consistent experience across channels but 56% of consumers think brands could do a better job. Tech was cited by marketers as the biggest obstacle to doing better. And much, much more….remember, 88 pages.

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Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

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