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Gravity4 Marketing Cloud Adds Blockchain-Based Ad Service

Gravity4 calls itself “the world’s first A.I. big data marketing cloud”, which sounds suspiciously fluffy but is backed by some substance. They focus mostly on programmatic advertising but have “apps” that support other channels. Latest news is they’ve released a blockchain-based service for paid digital advertising. Bonus trivia: the product is called “Lydian” in honor of Lydia, the first civilization to use coins (not Lydia, the tattooed lady).

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Marketo Reports on State of Customer Engagement (It’s Worse Than You Think)

August 25, 2017

Enough financial news. Here’s an 88-page report from Marketo on “engagement”. I was most intrigued to find that B2B buyers are consistently more demanding than B2C buyers when it comes to personalized treatments. Less surprising: 85% of marketers think their organization provides a consistent experience across channels but 56% of consumers think brands could do a better job. Tech was cited by marketers as the biggest obstacle to doing better. And much, much more….remember, 88 pages.

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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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