Greetings from Lake Wobegon: Walker Sands/Chief Martech Survey Finds 60% of Marketers Are Innovators or Early Adopters

Walker Sands and Chief Martech released a State of Marketing Technology 2017 survey whose respondents rated 48% of their companies and 60% of themselves personally as innovators or early adopters of marketing technology. Maybe they’re delusional, but more likely it’s skewed survey audience. More plausible findings were that 69% used a multiple marketing vendors vs 27% used a single-vendor suite. Just 20% cited integration as a key to fully leveraging their marketing stack, well behind concerns including strategy (39%), analytics (36%) and training (33%). Only 13% said their IT department was responsible for Martech.

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MDM Institute Finds Growing Demand for Master Data Management Specialists

November 3, 2016

Since corporate data management seems to be the topic of the day, let’s finish up with news that the MDM Institute has found a sharp uptick in interest in master data management. Institute president Aaron Zornes said his research found 160,000 members in groups relevant to MDM, RDM (Reference Data Management) and data governance. Although CDPs are often built because corporate MDM projects don’t move quickly enough, the MDM community has plenty of skills that are relevant to CDP issues.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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