GroundTruth Targets Location-Based Audiences on TV and Desktop Devices

Targeting! Location-based marketing vendor GroundTruth has added Connected TV and desktop ad targeting, allowing marketers to reach people who visit particular locations when they’re somewhere else. This supplements GroundTruth’s core ability to reach those people on their mobile devices. Fun!

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U.S. Companies Prioritize Cost Savings over Revenue Growth in Digital Transformation: Telstra Survey

June 15, 2020

Other industries haven’t been as severely disrupted as retail, so it makes sense that under two-thirds of senior business and IT executives from a broad range of industries told Telstra that COVID-19 had changed their organizations forever. Interesting regional disparities: 63% of European companies said they expect to close branches or reduce headquarters offices compared with just 40% of U.S. and North Asian respondents. And U.S. companies were more likely to than others to prioritize cost over revenue as their main digital transformation goal.

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ArcSpan DMP Lets Publishers Monetize Visitors Without Cookies

June 1, 2023

A cookieless DMP?  Sounds crazy, no?  Yet here is our little village of…oh wait, sorry.  Too much musical theater.  What I meant to say is that ArcSpan calls itself a DMP but, unlike the traditional kind, builds and sells segments based on page contents and custom audience attention metrics.  This lets publishers charge more for impressions that are not tied to addressable individuals.  Radical!

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