Group M Australia has become the latest country in the Group M network to launch Inca, an AI-powered influencer and content marketing platform designed to promote brand safety and return on investment. The platform was first rolled out for APAC in 2019, and launched in New Zealand in early 2021 and – with the addition of Australia – now spans across 30 countries.
Optus Enterprise, has announced the launch of a new 5G led Innovation Program, designed to bring enterprise, SMBs and startups together.
China-based e-commerce giant Alibaba Group discussed raising at least $1 billion for its Southeast Asian arm Lazada before calling off negotiations with potential investors when talks bogged down over Lazada’s valuation, Bloomberg reported on Wednesday, quoting people familiar with the matter.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.