Most attempts to reduce the carbon footprint of online advertising seem like smoke and mirrors. SeenThis is more concrete: they stream video ads directly to end users, reducing the amount of data movement that is otherwise required. Media buying agency GroupM just set up a global partnership to make SeenThis tech available to GroupM clients.
Zeta Global has joined the growing list of companies making their data available to Snowflake clients. The new offering, Customer Growth Intelligence, offers Zeta’s U.S. identity graph and behavioral, transactional, local, and professional data on the Snowflake Marketplace. Clients can read the data directly from the Snowflake Data Cloud.
It’s not your imagination: people are really getting more cranky. The particular people we’re referring to here are B2B buyers, whom Merkle reports are less satisfied with every step in the purchase process than they were a year ago. They’re also taking to buy and more likely to replace incumbent vendors with someone else. Have a great day!
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.