“Get off your backside, shine those shoes,” counsels the ever-optimistic Guiteau. Media agency GroupM is taking that advice to heart in the battle against global warming, with an update to its advertising carbon impact calculator. The new version offers channel-level measurements and uses supply chain emissions data from Scope3.
“Look on the bright side,” sings Stephen Sondheim’s Charles J. Guiteau as he waits to be hanged. In that spirit, financial advisory firm Ciesco reports that 2022 was a “buoyant year for M&A activity”, with a 20% increase in deal volume, including a 12% rise for martech. Announced deal value was down by half but we won’t dwell on that.
Guiteau’s “Inside the bad side something’s good” might be the motto at Atlanta-based Terminus Software, which followed a quiet 15% layoff last May with an equally unannounced $24 million funding in January. Don’t confuse them with Dublin-based TerminusDB, which just announced a new “open-source, headless, and developer-focus content and knowledge management system”. As Guiteau would say, “I am so glad.”
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.