Nothing’s more fun than cutting out a middleman or two. Media buying agency GroupM has set up a marketplace with direct access to programmatic display, video, and connected TV inventory from supply side platforms Pubmatic and Magnite. If that sounds familiar, you may be thinking of the marketplace that The Trade Desk launched two weeks ago to buy direct from premium publishers.
Now’s a good time to worry about reliable information. NewsGuard, which rates the credibility of online news sources, has integrated its data with social listening platform Pulsar, which tracks online topics and audiences. The deal will help Pulsar customers better understand the sources of misinformation.
The suit brought by California residents claimed Google violated their right to privacy under California law through implementation of an exposure notification system that made sensitive data accessible to other apps via a system log.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.