GroupM to Exclude Made for Advertising Websites

Made for Advertising (MFA) websites – auto-generated, low quality content that exists just to host advertising – have emerged as this summer’s favorite object of hand-wringing in some advertising circles.  If that’s what’s been keeping you up nights, you’ll be happy to hear that media buying agency GroupM is banning them from its inclusion lists, using Jounce Media’s MFA blacklist.  Now you can go back to worrying about shark attacks.