GroupM to Exclude Made for Advertising Websites

Made for Advertising (MFA) websites – auto-generated, low quality content that exists just to host advertising – have emerged as this summer’s favorite object of hand-wringing in some advertising circles.  If that’s what’s been keeping you up nights, you’ll be happy to hear that media buying agency GroupM is banning them from its inclusion lists, using Jounce Media’s MFA blacklist.  Now you can go back to worrying about shark attacks.

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Arthur Offers Tool to Compare Large Language Model Systems

August 25, 2023

t was fun while it lasted, but the “how cool is that?” stage of generative AI adoption is now being replaced by the boring work of figuring which products are best for your purpose.  Arthur is making things a bit less painful with Arthur Bench, an open source tool to compare performance of large language model systems.  They’ve also published the first in a series of comparisons among popular products.

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Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

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