Milan-based CDP and marketing agency Contactlab has been purchased by Growens, a global martech company whose other holdings include messaging system MailUp (Italy), CDP Datatrics (The Netherlands), no-code content builder BEE (U.S.) and email provider Acumbamail (Spain). The cash, stock, and earn-out deal is valued up to €6.5 million ($7.2 million).
Clarify Health pulls together all kinds of customer data to help healthcare organizations understand “patient journeys” and make predictions to guide healthcare decisions. It’s unclear whether it’s technically a CDP, which would only be true if it also shares the data with other systems. What is clear is that they just raised a $150 million Series D, bringing total funding to $328 million.
Canadian marketing solutions vendor Wishpond has acquired London-based referral collection system Viral Loops for US$2.3 million. It’s Wishpond’s fifth acquisition since going public in 2020. The company is pulling together components of a small business marketing suite.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.