Composable CDP GrowthLoop is introducing a real-time messaging feature, partly to combat the idea that relying on warehouse-stored data compromises response speed to customer signals. The feature uses event streaming solutions such as Kafka and Pub/Sub to avoid reliance on batch data processing. Marketers can combine the real-time event data with information stored in a cloud database.
One stat that jumps out from Amperity’s new report on AI in retail is that retailers with CDPs in place were twice as likely to use AI daily or several times a week as other retailers. They were also more than twice as likely to have full AI adoption across multiple business units. The report doesn’t mention it, but we assume that CDP users are also taller and better looking.
As AI Overviews replace traditional web search results, marketers need new tools to assess how their brands are being presented. Marketing intelligence platform Similarweb is on the case with an AI Intelligence Toolkit that shows brands which topics are most associated with them as well as the top cited sources within AI answers. The toolkit will also benchmark brand performance against competitors.
Disney has agreed to license more than 200 characters, costumes, and environments (but not voices or talent likenesses) to OpenAI for Sora, its gen AI video platform. This is highly unusual for Disney, which generally sues AI models for copyright infringement; in fact, it sued Google for that a day before announcing the OpenAI deal. Disney will also invest $1 billion in OpenAI, nicely illustrating how very eager they are to join the AI party.