GrowthLoop Launches Agentic Compound Marketing Engine
Composable CDP GrowthLoop has launched a Compound Marketing Engine which deploys AI agents, built natively on a company’s data cloud, to compose audience segments, trigger omnichannel campaigns, measure performance and optimize. Although GrowthLoop describes this as a “fundamentally new approach” to marketing, there do seem to be a lot of marketing agents out there. Then again, GrowthLoop’s agents give marketers “superpowers,” so that’s special.